Foundations in Public Relations introduces the core principles, history, and theories that shape the field of PR. In this section, learn how public relations emerged, why it plays a critical role in modern communication, and what strategic concepts guide its practice. Whether you’re new to PR or building a deeper understanding, this section lays the groundwork for thinking critically and communicating effectively in a professional context.
Definition, purpose, and real-world applications of PR today.
Key events, pioneers, and turning points in PR’s evolution.
Theories and Key Concepts in PR
Foundational models, strategic frameworks, and core ideas.
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