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The Comm Spot
The Comm Spot

It's All About Communication

Executing Projects (Project Management)

Home >COMM-Subjects >Strategic Communication >Business & Organizational Communication >Project Management >Executing Projects (Project Management)

Overview of Project Execution

Project execution is the phase where plans become action. It involves coordinating people, resources, and processes to deliver the defined project outputs. Execution ensures that deliverables are created to meet quality standards, within the scheduled time and allocated budget. This phase requires active monitoring, communication, and adaptability to keep the project on track as work progresses.

Steps to Execute a Project:

  1. Mobilize the Team – Assign roles, review the project plan, and ensure everyone understands their responsibilities and deliverables.
  2. Launch Workstreams – Begin tasks and workflows outlined in the project schedule with regular progress tracking.
  3. Communicate Progress – Provide consistent updates to stakeholders and resolve issues quickly.
  4. Manage Changes – Monitor requests for scope, schedule, or resource changes and use change control processes.
  5. Ensure Accountability – Use dashboards, check-ins, and reviews to make sure work is being completed as expected.

Examples:

  • A development team begins building a software feature with daily stand-ups to track progress.
  • A construction project begins foundation work while logistics and procurement run in parallel.
  • A nonprofit executes a fundraising event by activating volunteers, finalizing venue details, and rolling out promotions.

Tasks and Workflows

Managing tasks and workflows is essential for turning strategy into action. This involves organizing the execution of tasks according to priority, dependencies, and resource availability. Effective workflow management improves team coordination, reduces bottlenecks, and increases overall project efficiency.

Steps to Manage Tasks and Workflows:

  1. Use the WBS as a Guide – Reference the work breakdown structure to identify and prioritize tasks.
    • This ensures that no tasks are overlooked and keeps execution tied to the original plan.
  2. Establish Task Ownership – Assign each task to a team member or group with clear expectations.
    • Ownership increases accountability and clarifies communication lines.
  3. Set Dependencies and Milestones – Determine which tasks depend on others and set milestone checkpoints.
    • This helps sequence work efficiently and identify risks of delay.
  4. Track Progress Visually – Use tools like Kanban boards, Gantt charts, or status dashboards.
    • Visual tools increase transparency and enable quick adjustments.
  5. Adjust Workflows as Needed – Monitor flow and make changes to team roles, tools, or timelines if needed.
    • Flexibility is key to adapting to new challenges during execution.

Examples:

  • A video production team uses a Kanban board with cards for scripting, filming, editing, and review.
  • An IT project links task completion in Jira to automated testing and deployment steps.
  • A marketing campaign maps all tasks into a Gantt chart to monitor progress toward a launch date.

Procurement

Procurement involves acquiring the goods and services needed to complete a project, including materials, equipment, software, or external expertise. Managing procurement well is essential to keeping schedules, budgets, and quality under control. It often requires contracts, vendor management, and coordination with internal purchasing systems.

Steps to Manage Procurement:

  1. Identify Procurement Needs – List items or services that need to be sourced externally.
    • This includes both tangible materials and intangible services (e.g., consultants).
  2. Define Specifications – Clearly describe quality, quantity, and timing requirements.
    • Detailed specs help vendors provide accurate quotes and ensure the right fit.
  3. Select Vendors – Use RFQs, RFPs, or existing contracts to identify and evaluate vendors.
    • Selection should be based on criteria like cost, quality, reliability, and timeline.
  4. Negotiate Contracts – Finalize terms and conditions for pricing, delivery, and accountability.
    • Contract clarity prevents disputes and ensures legal and financial protections.
  5. Monitor Delivery and Compliance – Track receipt of goods or services and ensure they meet expectations.
    • Follow-up ensures vendors fulfill commitments and performance issues are addressed quickly.

Examples:

  • A software team procures a third-party API service and negotiates a subscription contract.
  • A construction firm sources steel and machinery from pre-approved suppliers.
  • A conference organizer contracts a catering company, A/V provider, and speaker travel agency.

Quality & Performance

Maintaining quality and performance during execution ensures the project meets stakeholder expectations and business objectives. This involves checking work outputs against standards and monitoring team productivity. Regular quality checks and performance reviews reduce rework, improve satisfaction, and ensure alignment with the original scope.

Steps to Ensure Quality and Performance:

  1. Define Quality Standards – Establish what quality means for each deliverable.
    • Standards can be internal guidelines, industry benchmarks, or client expectations.
  2. Develop a Quality Management Plan – Outline how quality will be measured, reviewed, and enforced.
    • This plan should include criteria, tools, responsibilities, and reporting mechanisms.
  3. Perform Quality Control Checks – Regularly inspect deliverables or outputs during execution.
    • Frequent reviews catch issues early and avoid major revisions.
  4. Evaluate Team Performance – Use metrics, feedback, and reviews to assess efficiency and morale.
    • This helps identify training needs and reward high-performing contributors.
  5. Document and Improve – Track issues and outcomes to inform improvements for future projects.
    • Continuous improvement supports long-term quality gains.

Examples:

  • A software project uses automated testing and peer code reviews to ensure functionality and compliance.
  • A construction team conducts site inspections at key phases to check against blueprints.
  • A marketing campaign team runs A/B testing to measure which version of a deliverable performs better.

*Content on this page was curated and edited by expert humans with the creative assistance of AI.

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